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Latino People: As to why the first Metrosexuals Are going to be Popular with Marketers
Over the past 2 yrs, loads of studies have appeared regarding the electricity out of Hispanic women. And you can actually, the focus towards the Latinas is actually enough time overdue. However, when you find yourself women can be, undoubtedly, important to marketers, i seem to have lost attention of our boys. Latina guys, whatsoever, compensate 20% of total You.S. population and while they might not have total control of the fresh new Hispanic « bag strings, » they are doing keeps a say with what is paid for on domestic, especially when considering private worry. So that the look mutual of the Univision a week ago felt like a breathing out-of clean air.
Throughout the an invite-simply breakfast in the Bryant Playground Grill during the Ny, Univision Elderly Vice president-Business Sale Ruth Gaviria shared the outcome out of new research * entitled « Why Latinos Lookup So great » and moderated a board discussion about the subject with marketers and you may Television characters: Cristian de la Fuente (who’s hunkier actually than just on tv, if you possibly could believe it!); Univision’s own Giselle Blondet; David Salazar, multicultural movie director getting Target Visitor Insights; star stylist Samy; and you will Daniel Villarroel, secretary Vice president-experiential and you can variety profit, Maybelline New york/Garnier.
